Eileen Fisher is the pioneer of environmentally conscious clothing. Her clothes are about modular dressing, timeless shapes in heirloom fabrics; all made with sustainable resources. It made sense to approach Eileen Fisher as a design company rather than a fashion company. The focus was good design, done with the greater good in mind: “Design with Purpose.” Images are graphic, the palette is tonal, pure shapes and luxurious fabrics are highlighted. The clothes become design objects and the looks become design systems.

Josie Maran’s vision for her brand is “Feel Good Naked.” The company’s cruelty-free, organic and sustainable values underlie the brand’s place as a prestige brand. All expressions of the brand highlights the high-quality of the product while speaking in a warm, approachable and authentic voice. The rebrand of the logo and packaging maintained all those values. Made entirely of sustainable materials and with re-use in mind, the look is utilitarian and simple.

Photography pulled inspiration from runway looks while reflecting Marc’s unique mashup of nostalgia and modern art. Products were presented as art objects and installations. Taking cues from pop art, repetition was a common theme to create a wallpaper effect. Simple enough to complement the cycles of seasonal fashion campaigns with a branded pop art sensibility.

The beauty, fragrance and home collection was inspired by Donna’s lifestyle. It centered around her spirituality, love of nature and minimalist aesthetic. All storytelling around the products: packaging, art direction, and events referred back to those themes.

Being part-sculptor, I love packaging design. A three-dimensional object is an interactive and layered experience. It serves as an object as well as a billboard - creating a dialog with the things around it.

Branded social asset library for Renew Life’s probiotic product lines: Menstruation, prenatal health, cleanses, and general gut wellness. The palette is kept within brand colors and nature. Simple storytelling vignettes create scope and relevance to everyday life.

The outdoor catalog showcases brand cues such as clean lines, minimalism, and a neutral palette. Framing the product photography this way, with minimal to no propping, creates an architectural language that speaks to luxury and quality. The use of display typography throughout create an editorial experience for the consumer while speaking to the modern elegance of the brand.

A Target campaign and franchise that was created to democratize design and make Target The destination for one-stop-shopping. HIghlighting design inherent in everyday products, treating them all with equal reverence, the consumer is compelled to see eggs as something just as desirable as the Thomas O’Brien bowls you use to serve them. The humor and bold messaging was easily extended to all platforms.

Branded social asset library for Calm Magnesium as part of a holistic lifestyle. Expanding on the brand’s iconic beach motif, the story includes the vibrancy of life when Calm is a part of it. A partnership with the Calm App, advocates for mindfulness as well as a healthy body.

Working with Deutsch, this concept for launching Target’s new private label home line centered on the brand’s signature sense of playfulness. The campaign inspires all the possibilities to mix and match with ease from the eclectic yet classic product selection.

This fall campaign sets the stage for upcoming music partnerships. The concept centered around capturing the energy of a "night out," dynamic friendships, and eclectic personal styles. Snapshots of Levi's lifestyle using music as a backdrop.

The launch campaign for “Diane Von Furstenberg for Gap.” The story of "the little artist" highlights Diane's signature prints in larger-than-life detail as “painted” by the creativity and expressive personalities of Gap Kids.

Artisan chocolate is taken to a stylized world of pop prints and campy sophistication. The traditional perception of the classic chocolatier is done Target-style – where the sensory experience of these unique flavors is expressed visually with vibrancy and fun.

This brand partnership called for marrying two disparate brand identities. Taking vintage cues from the line, the campaign uses the 70s graphic style of collage. It set the foundation for the designer’s point of view while expressing the playfulness of Target Design for All.